Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background

project name

Kinetic typography

Project 1 is a kinetic typography piece designed to translate the rhythm and emotion of the selected song through intentional motion and typographic movement. At the outset, my focus leaned heavily on static graphic elements, which limited the sense of flow and transition. To strengthen the project, I returned to the fundamentals—prioritizing the movement, pacing, and transitions created solely through the typography itself. The objective of the project was to communicate the essence of the audio through motion design techniques, including typographic animation, visual imagery, and smooth, cohesive transitions.

Project 1 is a kinetic typography piece designed to translate the rhythm and emotion of the selected song through intentional motion and typographic movement. At the outset, my focus leaned heavily on static graphic elements, which limited the sense of flow and transition. To strengthen the project, I returned to the fundamentals—prioritizing the movement, pacing, and transitions created solely through the typography itself. The objective of the project was to communicate the essence of the audio through motion design techniques, including typographic animation, visual imagery, and smooth, cohesive transitions.

project type

Motion Graphic

Programs

After Effects

year

2025