Project: Otter Logo
Programs: Illustrator
At the forefront of this design was the idea of playfulness, I wanted the the symbol and Logotype to extrude the innocence and cuddly nature of an otter. Otters are constantly seen swimming around or cuddling with each other. I brought these ideas out through the movement of the letters and the drawing of the full body of the otter. To exaggerate the sense of playfulness, I choose the color periwinkle. I choose this color because it is close to the color of water, but with a softer edge. The addition of the fur on the typeface alludes to the cuddly and fluffy fur of the otter. All of these elements come together to create a cohesive design that evokes a playful feeling.
Brainstorming & Sketching
Concepts & Iterations
Final Design